Brand
ProjectWAY Campaign: Who Are You?
Belinda Scott, Set Designer,
Associated creatives
Tags
Description
This portrait from the WAY campaign features a striking high-contrast silhouette of a man in profile against a subdued, muted background. The subject is styled with distinct locs and glasses, captured in a clean low-key composition that emphasizes clean lines and dramatic lighting. David Urbanke photographed the piece with creative direction from The Weeknd, featuring set design by Belinda Scott. The minimalist aesthetic highlights form and shadow without relying on surface textures or unnecessary props.
Style
Vertical, Commercial, Desaturated, Matte
Techniques
Low-key / chiaroscuro
Background
Grey Seamless
Context
Advertising Campaign