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BrandVarious Campaigns
ProjectWAY Campaign
Portrait of a Black man with a beard and gold chain, split composition with frosted glass effect and the text 'Who are you?'

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

adult malebeardgold chainportraittext overlay

Description

The image is a vertically oriented portrait featuring a Black man with a beard, contrasted against a frosted glass effect on the left side of the frame. The man, positioned on the right, wears a black top and a thick gold chain. His expression is neutral. The left side of the image presents a blurred, frosted appearance with a partially visible face behind the glass. Text overlaid on the image reads "WHO ARE YOU?" in a sans-serif font. The lower part of the image features the text 'WAY.ORG' and the WAY logo, accompanied by the phrase 'THE FUTURE BELONGS TO THOSE WHO SHAPE IT.' The color palette is subdued, with teal and brown tones.