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BrandVarious Campaigns
ProjectWAY Campaign
Portrait of a young adult African American woman in a tan coat, contrasted with a blurred figure and the text 'Who are you?'

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

portraitadult femaletan coatnecklacephoto studio

Description

The image presents a close-up studio portrait of a young adult African American woman against a partially blurred background. The woman is wearing a tan coat and a necklace, her gaze is directed towards the camera. To her left, half of another face is blurred, set against a warm toned background. Text overlay reads "Who are you?". The bottom displays the text "WAY.org" and "WAY The future belongs to those who shape it."