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BrandVarious Campaigns
ProjectWAY Campaign
Silhouette of a person's face in profile, against a grey background with text overlay including a website address and motivational quote.

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

silhouetteprofilehumanheadshot

Description

A silhouette of a person's head and shoulders is presented in profile, facing left. The silhouette is black against a solid gray background. To the bottom left of the frame is a website address, 'WAY.ORG'. Toward the bottom right, the word 'WAY' is prominently displayed, followed by the tagline, 'THE FUTURE BELONGS TO THOSE WHO SHAPE IT'. The image has a minimalist and graphic style, emphasizing shape and form over detail.