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BrandVarious Campaigns
ProjectWAY Campaign
Portrait of a Black male with dreadlocks wearing a leather jacket and gold chain against a dual-tone background with the text, 'Who are you?'

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

adult maleleather jacketdreadlocksportraitgold chain

Description

A portrait of a Black male with dreadlocks is divided into two distinct sections. The right side of the frame features the man wearing a dark leather jacket and a gold chain. The left side appears partially obscured by a frosted glass effect, creating a hazy silhouette of the same individual. He is wearing a grey t-shirt underneath the leather jacket. Bold text reads, 'Who are you?' behind the frosted portion. The overall color palette is muted, featuring shades of teal and grey. Text at the bottom references the website 'WAY.org'.