BrandAsahi
ProjectSeek What Is Unique
Wavemaker UK, Media,
Associated creatives
Tags
Description
In a convenience store, an Asian woman in a red jacket and an Asian man in a blazer are shopping. They select an Asahi beer from a refrigerated case filled with beverages. At the checkout, the cashier opens the bottle, and it bursts. This leads to a slow-motion shot of an Asahi can, with the beer brand logo visible, set against shelves filled with snacks. The setting includes fluorescent lighting and typical convenience store shelving. The video has a contemporary editorial style, with a focus on the beer brand, and features Japanese text on posters and products.

