Jonathan,
Associated creatives
Tags
Description
This animated commercial for SpringWell water filtration features a whimsical, blue clay-like character that personifies grime, microplastics, and toxic chemicals. The character moves through dark pipes and kitchen plumbing before being washed away by a clear stream of water dispensed by a faucet. The animation highlights the installation of a black, cylindrical SpringWell whole house water filter system in a domestic setting. As the filtration process is visualized, the clay creature is filtered out, resulting in clean, pristine water filling a glass. The scene transitions between dark pipe interiors and a bright, modern kitchen environment to demonstrate the filter's purification capabilities.
Style
Artistic, Cinematic, playful
Techniques
Animation, Live-action Technique, Motion Graphics
Industries
CPG / Packaged Food