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  • ·Walmart WhoKnewVille Holiday Commercial Campaign

Union Editorial,

Associated creatives

Publicis Groupe
Publicis GroupeAgency / Creative
Union Editorial
Union Editorial
William McVay
William McVayPost Production / VFX

Tags

Description

A festive Dr. Seuss-inspired holiday scene unfolds in the snowy town square of WhoKnewVille, illuminated by warm string lights and a massive decorated Christmas tree. Townspeople in vibrant, whimsical winter costumes scramble through the snow while a narrator in a dark coat and glasses reads from a blue book emblazoned with a Walmart spark emblem. In a pastel blue house above the square, a young woman named Mindi Lou with sculpted blonde hair buns looks out from a decorated balcony over the bustling village.

Style

Horizontal, Commercial, playful, Saturated

Techniques

VFX / visual effects

Industries

Big Box Retail

Event

Christmas

Color

Sky Blue (40%)
Pure White (30%)
Golden Yellow (20%)

Background

Set-dressed

Context

TVC / TV Commercial