Brand Identity 2019

Description

This monochrome brand identity spread for Waka Waka features interview text columns paired with clean product photography of custom furniture pieces. Designed by Ben Mingo, the layout combines typograhic interview formatting with architectural chair and table images presented in a minimalist horizontal composition. The stark black and white aesthetic highlights the interplay between text and functional design objects. The spread forms part of the comprehensive Brand Identity project.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography

Industries

Specialty Retailers

Color

Background

Solid Colour

Context

Editorial