BrandRegions Bank
ProjectEmbrace the If in Life
Voyager, Production,
Associated creatives
Associated creatives
Tags
Description
The commercial opens with a man waking up to 7:00 am. He gets out of bed and makes a cup of coffee with a smiley face on the mug. The man puts on his glasses and looks out the window at a skyline with a green three-dimensional "IF" logo. Next, the commercial shows business people at a conference table, then cuts to a wedding with a bride and groom holding pieces of cake. The commercial shows the couple at home, viewing their laptop, then a baby laying in a crib. The commercial appears to be advertising financial strategies.