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ProjectVW | The Great Invitation: Drivers wanted. | Big Game Spot​ - Super Bowl 26
Smiling woman reflected in a car window during Volkswagen commercial spot

VW | The Great Invitation: Drivers wanted. | Big Game Spot​ - Super Bowl 26 2026

Associated creatives

Johannes Leonardo
Johannes LeonardoAgency / Creative
ProdCo
ProdCoProduction
Max Cooper
Max Cooper
Electric Theatre Collective
Electric Theatre CollectivePost Production / VFX
Barking Owl
Barking OwlMusic / Sound
Max Cooper
Max CooperMusic / Sound
Groove Guild
Groove GuildMusic / Sound

Tags

woman smilingwoman in car window reflectionsmiling womanwoman reflection

Description

This commercial image from Volkswagen's The Great Invitation campaign captures a smiling woman reflecting in the glass of a car window. Natural outdoor lighting highlights the candid expression and dynamic framing. The project was created for Volkswagen during the Super Bowl commercial spot.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Mass Market Automotive

Color

Navy (50%)

Background

Forest

Context

TVC / TV Commercial