Brand
ProjectGinge
Grabarz & Partner Werbeagentur GmbH, Agency / Creative,
Associated creatives
Tags
Description
This Volkswagen brand project titled Ginge features a composer discussing his musical journey while playing various instruments, including a large gong on a snow-dusted porch, a keyboard, and a handpan inside a cozy home. The video captures intimate glimpses of snowy northern scenery through windows, a modern multi-bulb ceiling fixture, and a glass award resting on a windowsill. The color palette leans heavily into moody blues and greys, contrasted with warm indoor lighting and natural daylight.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Natural light
Industries
Electric / EV
Color
Jet Black (50%)
Medium Grey (30%)
Camel (20%)
Background
House
Context
Brand Film / Corporate Video