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ProjectGinge

Grabarz & Partner Werbeagentur GmbH, Agency / Creative,

Associated creatives

Tags

Description

This Volkswagen brand project titled Ginge features a composer discussing his musical journey while playing various instruments, including a large gong on a snow-dusted porch, a keyboard, and a handpan inside a cozy home. The video captures intimate glimpses of snowy northern scenery through windows, a modern multi-bulb ceiling fixture, and a glass award resting on a windowsill. The color palette leans heavily into moody blues and greys, contrasted with warm indoor lighting and natural daylight.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Jet Black (50%)
Medium Grey (30%)
Camel (20%)

Background

House

Context

Brand Film / Corporate Video