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  • ·Vogue Hong Kong March 2025 Digital Cover by Willy Lukaitis
Model Sasha Luss wearing a tan dress and matching headpiece against a textured sandstone rock background for Vogue Hong Kong.

Marina Fairfax, Casting Director,

Associated creatives

Tags

Description

This digital cover image for Vogue Hong Kong features model Sasha Luss posed against a natural, striated sandstone rock formation. Luss wears a sleeveless tan dress complemented by a matching textured headpiece, layered bracelets, and long statement earrings. Photographed by Willy Lukaitis with fashion editing by Dena Giannini, the composition utilizes warm monochromatic tones and soft natural lighting to create an organic, textural aesthetic. Hair styling by Kevin Ryan and makeup by Akiko Owada complete the look, anchored by bold typography reading 'VOGUE' across the top and the feature title 'SOFTNESS IN STRENGTH' near the bottom.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (60%)
Nude / Sand (40%)

Background

Stone Texture

Context

Advertising Campaign, Editorial