Brand Identity 2020

Description

This outdoor advertising display showcases vibrant colourful abstract line art printed across multiple poster panels mounted to a concrete and metal urban structure. The panels feature high-contrast combinations of magenta, cyan, yellow, and blue hues with intricate geometric line patterns overlaying solid background fields. The text Vocus and the tagline Brilliant made simple appear repeatedly across the top of the panels in white typography. Below the installation, a weathered concrete curb and asphalt street edge ground the composition in an urban environment. Natural daylight illuminates the scene evenly, highlighting the textured surfaces of the poster paper.

Style

Horizontal, Commercial, Saturated, Graphic

Color

Background

Street

Context

Out of Home (OOH)