BrandMondelez
ProjectOreocodes - Case Study
VML Worldwide, Agency / Creative,
Associated creatives
Associated creatives
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Description
This monochromatic animation shows an Oreo cookie being dunked into milk. The words "WHEREVER THERE ARE OREOS" appear at the top of the frame, followed by a cartoon graphic of an Oreo cookie being dunked into milk with a splash. The frame then changes to read, "WHEREVER THERE IS MILK", followed by a graphic of a carton of milk. The words, "WHEREVER THERE IS MILK, THERE ARE ALSO OREOS" appear. This is followed by an image of white lines on black, and then a barcode with numbers at the bottom. Finally, the words "INTRODUCING OREO CODES" appear. The video ends with the words "OREO CODES" with the image of the barcode inserted inside the word "OREO".