BrandSprite
ProjectSuccess Hurts
VML Worldwide, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The scene shows Jalen Hurts, MVP quarterback, seated at a press conference, answering questions from reporters. He is positioned behind a table adorned with multiple bottles of Sprite. The backdrop features a repetitive pattern of the brand's logo and slogan, set against a green background. The lighting accentuates the foreground, with a focus on Hurts as he engages with the press. Intercut with these shots, a reporter in a patterned suit is asking questions. Additional scenes show Hurts both in a formal suit and in more casual attire. The aesthetic leans towards a mix of formal settings like press conferences, and more relaxed scenes in what appears to be a restaurant and a tailor shop.
