VML Singapore, Agency / Creative,

Description

This commercial for Lux soap features multiple Asian women in various indoor and outdoor settings. The video opens with a close-up of a woman wearing a lilac sweater, followed by another woman in a tan coat, both smiling into the camera. The scene transitions to a woman with red lipstick standing in front of a background of green foliage. Purple-toned text and logos that stand against sexism are displayed on the screen. Various women hold smartphones displaying purple screens with text in Chinese characters. The visuals are clean and modern. The overall mood is positive and empowering.