BrandYMCA
ProjectForever Learning :30
VML North America, Agency / Creative,
Associated creatives
Associated creatives
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Description
Several shots of students participating in various activities in the YMCA. In the gymnasium, a young African-American girl with a backpack walks across the basketball court to a YMCA employee who is pushing a ball rack, both wearing face masks. In a classroom, a black boy in an orange shirt walks past a shelf full of art supplies, paintings, and other items. In another shot, there are jars of tomato sauce and cans on a shelf, presumably for making meal kits for those in need. Back in the gymnasium, the little girl walks through a socially distanced gymnasium with desks, and a man in a green shirt gives her a fist bump. Another classroom view shows students learning with laptops.