VML France, Agency / Creative,

Description

A fair-skinned woman with reddish-brown curly hair and glasses is shown in various indoor and outdoor settings, expressing disdain at the mundane. In a modern kitchen, she holds a glass of water and an effervescent tablet. Later, she's seated on a bed holding a tire, doing yoga on a lawn, looking out a window, holding sneakers in a closet, and holding a soap bar behind a frosted shower door. A running motif is the text overlay saying "boring." These are presented to juxtapose with the importance of the chemistry behind these everyday objects.