VML Canada, Agency / Creative,

Description

The video opens with a focus on Canadian currency being processed, accompanied by the message: 'The images on our currency are symbols of who we see as worthy of recognition.' The campaign 'Change the Bill' is then introduced to address the lack of representation of Indigenous women on Canadian bank notes. Different denominations of Canadian currency are displayed, featuring portraits of historical figures and Queen Elizabeth II. A portrait of an indigenous woman is also in the video. The video highlights the initiative to rally public support for this cause.