VML Canada, Agency / Creative,

Description

The art installation features the Progress Pride flag on a white wall, its lower portion trailing vertical rainbow-colored threads to the floor. The threads represent 6,423 hate-fueled protests and social media posts from the first three months of 2023. One hand is shown holding blue string. Another hand is shown wearing black leather gloves and holding rainbow colored string. The threads collect on the floor in a disarray. The art installation is set in an indoor location. The camera shot includes close-ups and wide shots to show the colorful installation, and emphasize the number of hate-fueled protests and social media posts in 2023.