VML Canada, Agency / Creative,

Description

A Progress Pride flag hangs on a white wall with rainbow-colored tassels. Some tassels are seen loose on the gray floor beneath the flag. The flag has horizontal stripes in various colors, including yellow, pink, and blue. A golden circle with a black inner ring is in the center of the yellow section. Text appears on the screen referring to hate-fueled protests and social posts. A gloved hand is shown manipulating colored threads and later dropping them. Another close up shows hands holding a collection of colored threads. The overall mood is somber and reflective.