VML Canada, Agency / Creative,

Description

This aerial shot captures a beach scene dotted with numerous colorful beach towels. The towels display a variety of patterns and colors, including blue, red, orange, and yellow. One towel stands out with its solid blue color and white text that reads, "EVERY YEAR 400 CANADIANS NEVER RETURN FROM THE WATER." The towels are arranged in a grid-like pattern on the sand, creating a visually impactful display. The backdrop reveals the clear blue water of the ocean meeting the sandy shore.