BrandRACQ
ProjectGeckos 30"
VML Australia, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The commercial scene shows a bright blue car with damage to its rear panel, parked on a green lawn in front of a house, observed by two men. One man, in casual attire, kneels and points at the dent. The other man, wearing a robe, holds a piece of food and looks concerned. The commercial includes digitally created geckos appearing on the car and then flying through the sky with a backdrop of clouds. The RACQ logo is visible on the rear of the car. The lighting is natural daylight, giving a realistic feel. The camera focuses on the car damage, the concerned men, and the animated geckos to emphasize the message of the insurance ad. The style is light and comedic. The damage to the car is shown with a close-up.