VML, Creative Agency, New York

Description

This Wendy's commercial showcases McDonald's restaurant signs and features real people reacting to the recurring issue of broken ice cream machines at McDonald's locations. The commercial begins with a man in his car at a McDonald's drive-through, attempting to order a McFlurry, but is informed that the ice cream machine is down. The video then cuts to various scenes of McDonald's signs and a Wendy's promotional truck, featuring the Wendy's character and logo on its side. Several people are shown standing near the Wendy's truck and sharing their experiences of the McDonald's ice cream machine being broken. The spot utilizes natural lighting and has a documentary-style feel.