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VML, Creative Agency, New York

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The advertisement shows various ketchup packets as the primary subject. The packets are arranged in different settings, including scattered in a drawer, stored in a plastic bag, and organized in a fridge drawer. The commercial promotes Hellmann's and suggests turning unwanted ketchup packets into money. The camera zooms in on the various places where ketchup packets are stored. There is a blue and white modern kitchen in the background.