VML, Creative Agency, New York

Description

This promotional image features Lucky Charms Charmology, showcasing an interactive game. In the center, a smartphone displays the Lucky Charms Charmology game, with a screen filled with marshmallows and an interactive interface. To the left of the phone, Lucky the Leprechaun mascot is featured, smiling. A rainbow extends behind him and various Lucky Charms marshmallow shapes scattered around it. Text surrounding the phone states 'Turn Every Bowl Into Your Own Magical Fortune'. The background is a gradient of red, adorned with sparkles and celestial-inspired elements. The top of the graphic shows the Lucky Charms logo along with text that reads 'Only at Target'.