Brand
Project'In Betweens'

Maty Fall, Model,
Associated creatives
Tags
Description
Model Vittoria Ceretti walks along a paved urban sidewalk while speaking into a smartphone in a candid, street-style capture for H&M's 'In Betweens' project. She wears a black lace-trimmed spaghetti strap camisole top paired with fluid, wide-leg black trousers and blue-tinted eyeglasses, carrying a dark jacket over her arm. The composition is framed vertically with a foreground traffic pole adding environmental depth against a muted stone wall background in natural daylight.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (90%)
Background
Street
Context
Advertising Campaign










