Virtue Asia, Agency / Creative,

Description

A diverse group of women are featured in a promotional campaign showcasing makeup foundation shades. The women are filmed in a minimalist photo studio with soft, neutral lighting. They appear in various poses and angles. Some of the women are seated while makeup is being applied. The models exhibit a range of skin tones and hair styles. The video features close-up shots of Haus Labs foundation bottles and compacts from Rare Beauty. Models share positive feedback with the slogan, 'It's my skin but better.' The overall visual tone aims for a natural, authentic look.