Leesa Evans, Fashion Stylist, New York

Description

This vintage advertisement features a male swimmer wearing swimming goggles, a white swim cap, and a gold medal around his neck while holding a cigarette in his mouth. The composition is split across two scenes, with one panel showing him swimming in an outdoor pool under bright natural light, and the other showing him standing poolside flanked by two female models in swimwear. Promotional text and branding elements such as TK100s and campaign slogans are overlaid on the images in bold typography. The styling by Leesa Evans incorporates retro athletic gear and swim trunks with distinct patterns. The overall colour grading evokes a nostalgic 1970s photographic aesthetic with warm sunlight and saturated tones.

Style

Horizontal, Commercial, Action, Retro

Techniques

Analogue / film, Natural light

Industries

Alcoholic Beverages

Color

Background

Outdoor Pool

Context

Advertising Campaign