ProjectSpring 2023 Ad Campaign

Viktor & Rolf x Superga Spring 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Photographed by Marijke Aerden for the Viktor & Rolf x Superga Spring 2023 advertising campaign, two models stand in a curved alcove lined with heavily veined white and grey marble. Creative directed by Viktor Horsting and Rolf Snoeren, the styling pairs structured black and white tailoring with oversized bow ties and signature collaboration footwear. The foreground showcases chunky satin platform sneakers featuring oversized bow laces in contrasting white and bubblegum pink finishes. Direct directional lighting casts subtle shadow framing around the wide-angle, sculptural composition.
Style
Horizontal, Commercial, Polished
Techniques
Hard Light
Industries
Footwear
Color
Jet Black (50%)
Pure White (30%)
Bubblegum (20%)
Background
Marble Texture
Context
Advertising Campaign