Vijey Mohan, Photographer, Los Angeles

Description

This conceptual commercial artwork by photographer and director Vijey Mohan features colorful pencil shavings meticulously arranged to form the classic apple logo shape. The delicate, curled wooden shavings exhibit a gradient of natural wood tones mixed with vibrant pigments including red, yellow, green, and blue along the edges. The entire composition is laid out centrally on a reflective industrial metal diamond plate surface, casting subtle shadows that enhance the three-dimensional texture. Directional overhead lighting creates sharp highlights and deep troughs across the metallic tread pattern, contrasting the organic fragility of the pencil shavings against the harsh industrial background.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Macro, Natural light

Industries

Consumer Electronics

Color

Background

Metal Texture

Context

Advertising Campaign