Brand
ProjectBrand Identity

viction:ary Brand Identity 2023
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Description
This brand identity project for viction:ary features an artfully stacked arrangement of black publications. Each book displays stark white typography reading NEW UTILITARIAN across the spine, creating a graphic and rhythmic pattern. The composition is lit with clean, directional studio lighting that casts sharp shadows to the right. The minimal backdrop emphasises the precise graphic design and clean layout of the volumes.