VIA, Agency / Creative,

Description

The scene unfolds in a Western-style saloon, populated by anthropomorphic cats dressed as cowboys and saloon patrons. A grey and white cat in a cowboy hat and outfit stands in a doorway, holding a box of Arm & Hammer Clump & Seal AbsorbX cat litter. Another imposing cat, dressed in a black coat and cowboy hat, stands near a table with a glass of water, demonstrating the absorbent properties of the product. A cat bartender in glasses prepares a demo of the litter absorbing blue liquid. The saloon is dimly lit by oil lamps and overhead lighting, adding to the wild-west atmosphere. The walls are constructed of stone, and other cat patrons are seen throughout the saloon.