BrandSubway Canada
ProjectChristine
Veritas Communications, PR,
Associated creatives
Tags
Description
This Subway commercial features Christine Sinclair, an Olympic gold medalist and soccer player, endorsing the brand. The commercial opens with a shot of the Subway counter. Sinclair, wearing a Subway uniform, greets viewers and introduces herself. She is shown on a bus in her athletic wear, holding a soccer ball, followed by a close-up of a turkey sub on multigrain bread with cheese and various vegetables. The lighting is bright and inviting, emphasizing the freshness of the ingredients. The camera focuses on the sandwich with a shallow depth of field, enhancing its appeal. The overall tone is cheerful and energetic, promoting Subway as a part of Sinclair's pre-game routine.