BrandThe Co-op
ProjectCo-op Plot Twist
VCCP Bernadette, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This is an advertisement from Co-op supermarkets promoting an Aldi price match campaign. The advertisement features vibrant text animations, including phrases like 'PLOT TWIST,' 'WOW!,' 'WOO!,' 'OOH,' 'OMG,' and 'WOAH,' all rendered in a light blue, textured font. The background is a clean white, enhancing the visibility of the text and graphics. A circular logo with 'ALDI PRICE MATCH FOR MEMBERS' and a blue checkmark is prominently displayed. Toward the end of the video, images of various grocery products, such as chopped tomatoes, milk, grapes, lemon drink, greek yogurt, bread, and eggs, are shown clustered around the price match logo, further emphasizing the supermarket's offer.