VCCP, Agency / Creative,

Description

The city of Worcester, UK is marked with a promotion for Walkers Worcester Sauce crisps. The promotion includes large purple banners and billboards featuring the crisp packet and the text "Worcester They're Back." A barge on the River Severn is branded with the same promotion. Various cityscapes are shown, including the Worcester Cathedral and traditional Tudor buildings. A woman enters a corner store that is stocked with the crisps. A man on a bike rides past a promotional banner. The promotion is visible throughout the city.