VCCP, Agency / Creative,

Description

This urban exploration video showcases ghost signs for the British bread brand, Hovis, painted on the sides of brick buildings throughout London. The video includes views of London street scenes, corner shops with vibrant yellow kiosks, red telephone boxes, urban intersections, and residential streets at various times of day from early morning to night. Some scenes include a child and an adult in front of a sign. Many shots feature the weathered vintage typography and faded paint of the Hovis advertisements, serving as historical markers within the modern urban landscape.