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Poster for VASH featuring a woman seated on a white chair with bold black typography against an off-white paper background

VASH Brand Identity 2020

Associated creatives

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Description

This graphic design poster for VASH features clean, minimalist typography and a centered photographic insert. The layout combines large black sans-serif text reading VASH with crisp top metadata against an off-white textured paper background. Within the central photographic window, a person with dark hair is seated backward on a white molded plastic chair outdoors on paved ground. Studio South executed the graphic design for this brand identity project, blending stark typography with editorial photography.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Bags & Accessories

Color

Jet Black (30%)
Off-White (70%)

Background

Paper Texture

Context

Advertising Campaign