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BrandVans
Project'Always Pushing' 2024 Ad Campaign
Close-up of a person wearing a white knit cap and dark oval sunglasses, with a blue hooded sweatshirt, seen from a high angle.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

asian man wearing knit hat

Description

This intimate portrait captures an individual from a high-angle perspective. The subject is wearing a white, textured knit cap that fits snugly, accessorized with dark, oval-shaped sunglasses perched over the brim. They are dressed in a plain, cool-toned blue hooded sweatshirt. The lighting is soft and moody, casting subtle shadows across their face and highlighting the intricate knit pattern of the hat. In the background, a soft-focus figure suggests a crowded or social setting, typical of lifestyle reportage. The image carries a muted, desaturated color palette that emphasizes a candid, raw aesthetic.

Style

Documentary, Lifestyle, Portrait

Techniques

Natural light

Industries

Streetwear