BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This editorial image for the Vans 'Always Pushing' 2024 ad campaign captures skateboarders on a sunlit urban sidewalk. Directed by ALEX/2TONE, the composition features figures standing near skateboards against an exterior backdrop with natural daylight casting distinct shadows. The aesthetic leans into a documentary-style raw street capture, showcasing casual apparel and skate culture elements.
Style
Editorial, Horizontal, Grainy, Raw
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Jet Black (50%)
Crimson (30%)
Background
Street
Context
Advertising Campaign