Vans 'Always Pushing' 2024 Ad Campaign 2024

Description

Vans Always Pushing ad campaign portrait featuring a young tattooed man seated on a metal-frame stool against a wall covered in hand-painted signs and typography. The subject wears a white ribbed tank top, dark relaxed trousers, checkered slip-on shoes, and a two-tone cap, showcasing distinct arm tattoos and a casual pose. The background wall displays bold blue and orange lettering including the phrase off the wall and various price tags and typography samples. The scene is shot with natural lighting and warm color grading on a tiled floor with spray paint cans stored on shelves below.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop, Residential Building

Context

Advertising Campaign