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Project'Always Pushing' 2024 Ad Campaign

Close-up portrait of a man with short blue and black checkerboard dyed hair looking directly at the camera.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONECreative Director

Ronnie Sandoval

Ronnie SandovalTalent

Tony AlvaTalent

Kevin PerazaTalent

Etienne GagneTalent

Efron DanzigTalent

Breana GeeringTalent

Linda GrabnerTalent

Fuma TsuzukiTalent

Yudai Fujigasaki

Yudai FujigasakiTalent

Jeremy HuTalent

Shor WestTalent

Hina MaedaTalent

Rio MorishigeTalent

Kana IshimotoTalent

Curren CaplesTalent

Zion WrightTalent

Tania CruzTalent

Paris TexasTalent

Elijah BerleTalent

Nati LemperTalent

Hugo WestrelinTalent

Lizzie ArmantoTalent

Mami TesukaTalent

Willow VogesTalent

Beatrice Domond

Beatrice DomondTalent

Rowan ZorillaTalent

Courage AdamsTalent

and Alix Malnati

and Alix MalnatiTalent

“Casino” by Paris Texas

“Casino” by Paris Texas

Tags

man with checkered hair man checkered hair east asian man man portrait blue and black hair

Description

This close-up portrait from the Vans Always Pushing 2024 ad campaign features an east asian man looking directly forward with a neutral expression. His short hair is distinctively dyed in a blue and black checkerboard pattern. The lighting is soft and directional, highlighting his facial features against a dimly lit, neutral background. The creative direction for the campaign is led by ALEX/2TONE.