BrandVans

Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Three young men with shaved heads are captured in a candid, high-energy moment inside a Tokyo subway station. The foreground is dominated by a station sign reading 'Tawaramachi' and 'Asakusa' in English, Japanese, and Korean. Two men are clearly visible, with one shouting joyfully toward the camera while the other smiles. A third person is partially visible on the left side of the frame. The shot is taken through a reflective glass partition, creating light streaks and subtle layering. The environment appears to be an urban subway platform during evening hours with artificial lighting.
Style
Lifestyle, Reportage, Cinematic
Techniques
Natural light, Live-action Technique
Industries
Sportswear