BrandVans

Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A diverse group of six young adults stands on a green metal footbridge in an urban setting. A Black man on the left holds a black BMX bike aloft while smiling at the camera. Other individuals in the group hold skateboards and wear casual streetwear, including hoodies, jackets, and beanies. The footbridge is covered in graffiti and features a reflective, wet surface from recent rain. The background reveals a simple architectural facade with lamps lining the bridge. The natural lighting highlights the relaxed, social atmosphere of the group as they gather outdoors.
Style
Lifestyle, Commercial
Techniques
Natural light, Live-action Technique
Industries
Sportswear