BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
A young Black man is captured in a fisheye lens portrait for the Vans 'Always Pushing' 2024 ad campaign. He is wearing a dark green bucket hat and a matching short-sleeve shirt featuring an abstract, distressed graphic print layered over a white t-shirt. A thin gold chain with a small pendant is visible around his neck. The subject stands with his arms crossed, gazing directly into the camera. The background consists of a neutral light grey wall with subtle texture, illuminated by direct lighting that casts a soft shadow behind his head. The fisheye perspective creates a distinct curved distortion at the edges of the frame.
Style
Lifestyle, Editorial, Vertical
Techniques
Natural light
Industries
Streetwear