BrandVans
Vans 'Always Pushing' 2024 Ad Campaign 2024
Associated creatives
ALEX/2TONECreative Director
Ronnie SandovalTalent
Tony AlvaTalent
Kevin PerazaTalent
Etienne GagneTalent
Efron DanzigTalent
Breana GeeringTalent
Linda GrabnerTalent
Fuma TsuzukiTalent
Yudai FujigasakiTalent
Jeremy HuTalent
ShutiaoTalent
Shor WestTalent
Hina MaedaTalent
Rio MorishigeTalent
Kana IshimotoTalent
Curren CaplesTalent
Zion WrightTalent
Tania CruzTalent
Paris TexasTalent
Elijah BerleTalent
Nati LemperTalent
Hugo WestrelinTalent
Lizzie ArmantoTalent
Mami TesukaTalent
Willow VogesTalent
Beatrice DomondTalent
Rowan ZorillaTalent
Courage AdamsTalent
and Alix MalnatiTalent
“Casino” by Paris Texas
Tags
Description
This candid lifestyle image from the Vans Always Pushing 2024 ad campaign features a person with long, curly hair crouched on a concrete surface. The subject is wearing a light beige button-down jacket and black trousers, actively tying the laces of their white sneakers which feature prominent black branding. Next to the subject, the wheel and frame of a bicycle are visible, suggesting an urban sports environment. The composition focuses on the tactile action of tying laces, with a shallow depth of field highlighting the hands and shoes. The overall tone is raw and authentic, characteristic of documentary-style brand photography.
Style
Lifestyle, Portrait
Techniques
Natural light
Industries
Sportswear