Uwe Duettmann, Photographer, Los Angeles

Description

This commercial campaign image, photographed by Uwe Duettmann, features a blonde woman standing in the foreground with her hands in the pockets of her high-waisted cream trousers and a vibrant blue coat. She is positioned next to a white BMW electric SUV parked on the upper level of a concrete parking garage during golden hour. The low sun casts long shadows and warm light across the ground and the vehicle's surface. In the background, a charging station is visible with a blue cable connected to the car. Bold white graphic text on the left side of the frame reads 'THE iX3', alongside a circular BMW logo graphic in the upper right. The composition balances editorial fashion styling with automotive advertising aesthetics.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Electric / EV

Color

Background

Carpark

Context

Advertising Campaign