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A woman in a purple coat leans against a white SUV parked on a rooftop with clear sky overhead.

Uwe Duettmann, Photographer, Los Angeles

Associated creatives

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Description

A woman in a purple overcoat and white trousers leans against a white luxury SUV parked on a concrete rooftop parking structure. She tilts her head back, looking upward toward the open sky. Natural daylight illuminates the scene under a clear blue sky with light wispy clouds and a distant building structure visible in the background. Bold white typography reading THE iX3 is overlaid in the upper right corner, and a circular BMW logo appears in the bottom right corner.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Pure White (50%)
Cobalt (30%)
Off-White (20%)

Background

Rooftop

Context

Advertising Campaign