BrandUter
ProjectSpring 2024 Ad Campaign
Uter Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A group of three young adults poses in a relaxed outdoor setting by a swimming pool overlooking a desert hillside. A man in the foreground wears a bright yellow hooded sweatshirt with a printed back graphic, while a woman beside him leans back wearing an apricot-coloured hoodie. A third person, whose back is turned to the camera, wears a light blue hooded sweatshirt featuring an intricate line-art graphic design. The soft natural lighting suggests a late afternoon environment, highlighting the casual and editorial aesthetic of the scene. The composition is intimate, focusing on the textures of the cotton garments and the relaxed poses of the subjects.
Style
Lifestyle, Editorial
Techniques
Natural light
Industries
Luxury Fashion Houses